In September 2014, the government launched the Make in India10 campaign, focusing on initiatives to facilitate investments in India and promoting it as a global manufacturing hub. The program aims to improve the ease of doing business in India by reducing red tape, improving infrastructure, opening up more sectors to FDI, and most importantly, changing the image of the Government from a 'permit-issuing authority' to a true business partner.
The program has been a stellar success in India, reducing dependency on imports and turning many sectors into domestic manufacturing hubs that cater to global demand. The Make in India program has dismantled outdated frameworks and has brought in transparent mechanisms that disband investor complaints and help drive investment in the Indian market. For instance, the ‘Make in India Mittelstand (MIIM)11 initiative, a partnership between India and Germany, focuses on innovation and economic collaboration, encouraging small and medium-sized German companies to invest and manufacture in India. Most of these investments have been in the automotive, renewables, construction, consumer goods, electronics and electricals, chemical, and waste/water management sectors.
Aligned with Make in India, the government introduced the Atmanirbhar Bharat Abhiyaan12 campaign, urging citizens to prioritize self-reliance and support local products. The Atmanirbhar Bharat program is built on five pillars: economy, infrastructure, system, vibrant demography, and demand.
Key achievements of the Make in India program over the past decade include13: